Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

There has been some controversy about this app.... whether or not it's a little 'pervy' or in bad taste is irrelevant. As Mashable points out the app has acheived "up to 1 million impressions on Twitter, 160,000 video views and 75,000 downloads in five weeks."

Additionally due to the app, Mossejaw's sales are up 37% on the same period last year!

I'm a firm believer in creating apps with purpose... and this is exactly what I'm talking about - an app, that couldn't exist as anything other than an app, that is fun, exciting to use and has a purpose (the purpose, by the way, is to generate sales).

I'm just sad that I've only been able to view it through videos rather than first hand!

About the author

Joe Dix is a digital marketer working in the third sector and the creater of dixign. Joe is obsessed with digital psychology and motivation, designing web sites and blogging. He is running the London Marathon next year - find out more at the dixign Marathon Blog using the link below (it's good).

Check out the dixign marathon blog. | You should follow him on twitter.

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